You’ll reduce spam complaints.Ĭleaning up your email list decreases the number of spam complaints. If you delete all subscribers from your list who are not opening your emails for a long time, the number of subscribers who open and click your emails will be a greater percentage of the total emails sent forward. Open and click rates are measured as a percentage of the total number of emails you send. The first, and most obvious, improvement is that cleaning your email list will immediately increase your open and click-through rates. You’ll get higher open rates and click-through rates. And you'll be rewarded with better email campaign results, and better cost savings. By freeing your mailing list of these invalid and inactive subscribers on a regular basis, you will be able to build a more involved audience. Neither of these types of contacts contributes to a lucrative email list. These are the contacts who have signed up to your mailing list but have not opened a single email from you. Then there is the problem of inactive, or 'cold,' subscribers. Or they just don't use this particular email account anymore. It can be because a lead signed up with a work email, but then changed his/her job. ![]() Not all email addresses on your list will last forever. Why do you need to clean your email list?Įmail lists tend to decay over time. 10 Upsell Email Templates That Strongly Convince.How To Do Targeting On Your Email Marketing Campaigns?.More importantly, it’s FREE! Go and grab it for your Shopify store. Our app allows you to collect your audience’s emails with beautiful pre-made templates, segment the leads you have captured, and automate many repetitive tasks. If you haven’t got a tool to collect emails from your audience, try out AVADA Email Marketing. On a side note, before having to clean your email list, you need to have an email list to begin with. These emails are often referred to as 'cold' subscribers. This is achieved by deleting all subscribers who have not opened any of your emails in a certain period of time (for example, the last six months). Simply put, cleaning your email list is the process of removing inactive or invalid email addresses out of your email list. Are you ready to get started? Here's a comprehensive guide to why you need to clean up your email list and how to do it. Getting rid of subscribers can sound frightening, but a smaller list of highly engaged subscribers is far more valuable to you than a larger list of subscribers who never open your emails. Do this frequently enough, and your emails can automatically end up in the spam inbox, which reduces the opportunity to deliver to people who actually want to receive your content.Īnd how often do you need to clean up your email list? It's going to vary from list to list, but a decent rule of thumb is every six months - and certainly not more than a year. Plus, if you keep sending emails to people who don't open them, internet service providers - like Gmail, Hotmail, and Yahoo - will penalize you. In reality, lists with tons of inactive email addresses usually have higher bounce rates, spam complaints and unsubscribe rates than those that do not. ![]() That's because a smaller number of dedicated subscribers - people who regularly read and engage with your content and brand - are more important than a larger list of subscribers who never open your content. The better these metrics are, the more successful your future email marketing campaigns will be. Cleaning up your email list will boost three main metrics: deliverability, open rates, and click rates. It's time now to clean it up and get rid of those subscribers who no longer generate profits. You've grown your email audience to a massive list of subscribers.
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